Rose Ferro
Office K218, Fall River

Bristol Community College
(774) 357-2027

CIT 170 Home

Welcome to CIT170 (Digital Experience Management)!

Course Description: Digital Experience Management combines traditional web content management and customer experience management.  Students will explore software options that manage relationships with customers including interacting with websites and social media, chat, email, phone and other options.  Topics include web analytics, content personalization, digital asset management and marketing automation.  Three lectures hours per week.  Instructional Support Fee applies. 3 credits Spring

This website will be updated often and will be your resource for learning about weekly homework assignments, quizzes, etc. Be sure to check it frequently! If you have any questions, please feel free to contact me via email. I am available for in person meetings as well (please send me a request if my office hours are not conducive to your schedule). I look forward to having you in my class and I look forward to a successful semester!

Topic #4: Personal Brand Identity (due 2/26)

Similar to the research you conducted last week, this week you will be focusing on personal brands. There are many famous individuals that rely on their personal brand to market themselves and/or their personal businesses. I would like you to identify some individuals that have been successful in this venture as well as those that have not been as successful (or may be on the cusp of success but have not yet become a household name). To give you an example of someone who fall into the category of success would be Kylie Jenner.

Topic #3: Exploring the Terms Brand and Business/Corporate Identity (due 2/16)

In order to manage a customer's (or one's own) digital identity, it is important to understand what defines a brand and business identity. This week, you will be exploring these terms and learning about how they relate to the digital environment.

Topic #2: Intro to Digital Experience Management (due 2/5)

In order to manage a customer's digital experience, it is important to understand what defines a digital experience. This week, you will be taking a critical look at your own, personal interaction with the digital world and providing me with your own evaluation as it pertains to the perspective of the customer.

Topic #1: Intro Survey (due 1/30)

Welcome to CIT 170. You should have received an email from me with your first homework assignment. Please email your completed survey as well as your resume to me by 1/30. Should you have any questions, please do not hesitate to reach out. As a reminder, my email address is at

Reading Assignments: