Rose Ferro
Office K218, Fall River

Bristol Community College
Rose.Ferro@bristolcc.edu
(774) 357-2027

CIT 134 Home

Welcome to CIT 134 - Social Media and the Web

Course Description: Students will learn how to use social media as an effective promotional outlet. They will also increase their social media knowledge base via a variety of strategies and techniques. Topics covered will include YouTube, Linkedin, Twitter, Facebook, etc. Pre or co-requisite BUS 115. Three lecture hours per week. 3 credits Spring

Instructions: This website will be updated often and will be your resource for learning about weekly homework assignments, quizzes, etc. Be sure to check it frequently! If you have any questions, please feel free to contact me via email. I am available for in person meetings if requested. I look forward to having all of you in my class and I look forward to a successful semester!

Homework #5 (due March 5)

Part 1: This week, I would like you to take some time to revisit your WordPress site. In your "About" section / tab, I would like you to update it with content relevant to yourself, your goals related to your major, this course, as well as current / potential future jobs.

Part 2: Additionally, now that you have a grasp on how some of the social media networks function as well as how they may assist you as both a personal and profession way to build your network, I am going to ask you to start building your social media connections throughout the next several weeks. This will not only help you connect to people, groups, and businesses in your field of study but will also help you stay  up-to-date with current trends in your chosen career field.

To begin your social media footprint, I would like you to create a LinkedIn account (if you do not already have one). Please see the following resource to help you optimize your profile.

Once your profile has been created, begin developing your network of contacts. As part of this, I would also like you to connect to my LinkedIn profile. You should have at least 10-15 connections by the end of the week. Please send me a screenshot of the connections that you have made as well as screenshots of your LinkedIn Profile (minus any passwords, secret question answers, etc. that would be relevant only to you).

In addition to the screenshots that you will be submitting, I would also like you to post a summary to your blog explaining how LinkedIn, as a social media tool, can help you professionally.

NOTE: Please keep in mind that each of the account profiles that you are creating are not intended to begin and end the week that they are assigned. From this point forward, you will be expected to keep up with your social media connections throughout the semester (and, ideally, beyond this course) to help you in your future endeavors.

Part 3: To help you keep me posted with your progress, I would like you to add a new page to your blog called Social Media Connections. This is where I would like you to give me a weekly update on your social media connections. For example, you can post about the new connections you have made through LinkedIn, the new rending topics that you have followed, tweeted / retreated about and how they relate to your field of interest, etc.

Additional Resources

Homework #4 (due February 26)

Now that you have had the opportunity to do research on some social media networks, I would like you to start thinking about the business end of these tools and more specifically about businesses that have both successfully and unsuccessfully used social media as a means to grow their market-base.

This week I would like you to research at least four businesses that have used any of the different social media tools that you have researched thus far. You should highlight at least three different forms of social media. If possible, I would like you to find businesses in your field of interest (related to your major). This report should be at least three pages long and identify key issues / milestones as well as discuss what went right / wrong?, What alternative forms of social media might have been a better / worse option (Why)?, etc.

Please let me know if you have any questions.

Homework #3 (due February 18)

Online Communication

  • Research the following forms of online communication: blog, discussion board, wiki, and website.
  • Identify the purpose of each of these forms of online communication and differentiate between them - compare and contrast them (i.e. Why would someone create a blog rather than a wiki, website, or discussion board? List some of the differences between them.)
  • Identify at least two examples of each and provide the appropriate references for your research.
  • Upon completion, email the link to your post within your WordPress site. Please be sure to use the course required email subject upon submission.

Homework #2 (due February 11)

  • Research the difference between symmetric and asymmetric social networking.
  • Clearly define the two, identify the benefits and drawbacks of each, as well as provide examples of each. Explain when and where it would be beneficial for someone to utilize each form of social networking.
  • Have you, either now or in the past, utilized either symmetric or asymmetric social networking? For what purpose have you used it i.e. personal, business related, etc.? In what ways would one approach be better than another for the purpose of promoting a new product?
  • Find examples of businesses that use these forms of social networking. Have these forms of marketing been proven effective? Explain and provide examples.
  • Using the WordPress site that you created last week, post your findings and responses to the questions above. Be thorough in your responses and provide effective examples where appropriate, as well as cite your references via active links. Email your WordPress URL to me for review upon completion.

Homework #1 (due February 1)

  • Read the CIT 134 Course Syllabus
  • Research Tutorial (Reading): Read the Search Engine Tutorial - This will give you the skills that you need to refine your current knowledge of how to conduct effective online searches. Note: You not need to complete any of the assessments posted to the tutorial website.

    WordPress

    • Do some research on WordPress. Be sure that you understand the difference between a .com and a .org WordPress site and include your explanation of the difference between the two as a part of your first post.
    • Create your own FREE WordPress.com website. You are not required to spend any money to create your site as part of this course. If you choose to upgrade your WordPress site, you may do so of your own volition, but again are not required to do so for this course.
    • Once your WordPress site is created, based on your research, summarize the purpose of WordPress (in general and in addition to the .com and .org comparison), as well as how it is commonly used. Email your WordPress URL to me.
  • Additional Research: Compare and contrast Diigo, Digg, and Pinterest. Use this as your second post to your WordPress site. Provide the appropriate source references.